October 02, 2011

Bloomingdale’s | ‘New York New York’ Campaign



New York State of Mind

Bloomingdale’s – Dubai Launch Fall/Winter 2011 Collections with ‘New York New York’ Campaign




Feted as one of the most fashionable destinations in the UAE, Bloomingdale’s – Dubai is taking a bite out of the Big Apple and celebrating the vibrant, iconic city of New York to usher in their Fall/Winter 2011 collections. 

Inspired by the diversity and spirit of New York, Bloomingdale’s – Dubai will undergo a storewide transformation to mirror the sights, sounds and attractions of the busy metropolis. Starting September 29th until November 12th, the ‘New York New York’ campaign will host six weeks of exciting in-store events and exclusive offerings, in both, the three-level Fashion Store and the Home Store. The campaign already started with a special in-store appearance by Hollywood actress and philanthropist, Eva Longoria at Oct 1st.


From Frank Sinatra lyrics illustrating the big city’s unofficial anthem in store windows to ‘local’ NYC street bites and a yellow cab parked outside Bloomingdale’s - Dubai, shoppers will find entertainment throughout every corner of the two stores. These attractions include the highly anticipated Fall/Winter 2011 Fashion Show taking place in the Fashion Catwalk Atrium of The Dubai Mall, to designer trunk shows and appearances, beauty promotions, a Havaianas customization event, four-week Kids’ Talent Contest, cooking demonstrations, gallery exhibitions, and a very special greeting from a 4 meter King Kong installation displayed in the Atrium of the Fashion Store.

The biggest treat, however, is the grand prize giveaway:  a trip of a lifetime to New York City! Customers who spend AED 2,500 or more anywhere throughout the stores during the campaign period will automatically receive a chance to win a VIP trip for two to NYC. The ‘Big City Experience’ will include First Class airfare for two, courtesy of Emirates Airline; six day/five nights stay at a 5-star hotel overlooking Central Park; orchestra seats to a hit Broadway show; a 5,000 USD gift voucher as well as a personal shopping experience at the Bloomingdale’s flagship store in Manhattan.


In the Atrium and Fashion Store, numerous themed pop-up shops will highlight exclusive ‘New York New York’ merchandise from over 90 renowned designers in the categories of fashion, beauty, jewellery and home including:





Times Square Stores: featuring men’s and women’s contemporary brands
Park Avenue Stores: featuring men’s and women’s designer brands and kidswear
New York New York Store: featuring New York souvenirs
Broadway Store: featuring music-inspired merchandise
Soho Stores: featuring men’s and women’s casual & denim collections
Yankees Stores: featuring merchandise from New York’s beloved, world champion baseball team


For all this, and more, visit Bloomingdale’s stores at the Dubai Mall.





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