September 29, 2011

The Launch of Gucci Museo

ack in 1921 Guccio Gucci opened his company and first store in Florence’s Piazza Signoria. And after years of superior work Gucci celebrates its 90th anniversary by the official launch of GUCCI MUSEO MUSEUM inside the historic Palazzo Mercanzia located in Florence’s Piazza Signoria.   

The GUCCI MUSEO spans 1,715 square meters across three floors and is divided into different thematic rooms inspired by the House’s iconic motifs and symbols. While the ground and upper floors of the building present the public displays, the private basement houses the vault that contains the Gucci Archive: an immense collection of ready-to-wear, accessories, objects, documents and photographs, meticulously collected, catalogued, and conserved to document the creative universe and cultural influence of the House’s heritage.

The ground floor hosts the Gucci Caffè, a meeting space that not only welcomes visitors into the museum, but also provides a new and attractive gathering place for Florentines and visitors to the city alike.  The menu will offer a varied selection of healthy dishes boasting entirely organic, local ingredients.

In the adjacent space there is the Bookstore, which will be managed in conjunction with Rizzoli, and will be offering publications for enthusiasts of art, fashion, photography and architecture, In the same space, a gift shop will offer the chance to purchase exclusive collectible items including iPhone and iPad cases, scented candles, bookmarks, totes, postcards, 3D Signoria pop-up cards, leather postcards, luxury stationery and Carand’Ache crayons and chocolates all with the GUCCI MUSEO trademark.

Book Store 

In the spirit of today's connected age, visitors may take advantage of a social area for a coffee or to go online using the museum’s wireless network. Nearby, the Icon Store will offer the possibility to purchase from the exclusive Icon Collection of unique editions, including bags such as the New Jackie, the New Bamboo, the Stirrup, the Horsebit Chain, as well as the horsebit moccasin, the Flora scarf, all designed by Giannini with exclusive colors and detailing especially for the GUCCI MUSEO.

The permanent exhibition space begins on the ground floor, where the theme Travel fills a large room with an exhibit of trunks, suitcases, accessories and articles created for the international jet-set, whose custom helped to bring international acclaim to Gucci in the 50's, 60's and 70's. 

The Contemporary Art Space is also located on the first floor, where contemporary art works from selected artists will be exhibited in collaboration with the Pinault Foundation. The adjacent room will feature video and film installations from the most original and contemporary productions of “movie art,” as well as screenings both of landmark films that Gucci has helped to restore through its collaboration with Martin Scorsese’s The Film Foundation and documentaries for which Gucci has provided finishing funds through the Gucci Tribeca Documentary Fund.

The exhibition of the permanent collection continues on the second floor with Logomania, a space chronicling the evolution of the double G monogram, tracing a story within history, whose protagonist is the timeless graphic sign that has become an emblem of Made in Italy.  The final themes of Lifestyle and Sport complete the museum journey with an ode to the House’s iconic symbols and products that have been inspired by the worlds of sport and leisure.

Entrance Ticket Price

6 Euros (8 $ / 5£ / 30 DHS) – 50% of each ticket sale will benefit the restoration of works of art in the City of Florence.

For more info visit:

Celebrities at the Launch of Gucci Museo

Frida Giannini 
American Vogue editor-in-chief Anna Wintour  
Vogue Italia editor-in-chief Franca Sozzan 
Camille Belle  
Charlotte Casiraghi 
Emily Browning and Max Irons

Credits: Words & Photos -  Gucci Museo Press Release