FForFashion Exclusive | Dana Wolley ~ FFFashion.net

hen it comes to Fashion Rules everyone knows that this season shoes, dress or bag can never make appearance to the next! Yet there is always an exception especially for that one special piece that cares history and becomes remarkable day by day, “Vintage” pieces have been more popular these days and sell worldwide, but for us when we want that special piece of jewel there is only one destination “Wayed Vintage”. Keep reading below for our interview with the founder & owner Dana Wolley.

Name: Dana Wolley

Occupation: Owner/Founder of Wayed Vintage

Nationality: Lebanese

Location: Dubai | Beirut

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FFF: How did you start your journey in the fashion industry?

Dana: Fashion has always been a part of my life for as long as I can remember. I was always very interested in fashion as a little girl, buying all the magazines and watching out for the latest trends, but vintage fashion is something I related to, this is why I started my journey in the industry by starting Wayed Vintage.

Necklace: Kenneth Jay Lane by Wayed Vintage

FFF: what does Vintage means to you?

Dana: It means a lot to me, more than you could ever imagine! Vintage for me is more like an obsession. It's my passion.

FFF: Tell us a little about the idea of Wayed Vintage?

Dana: I started collecting vintage jewelry when I was very young, whenever I visited Europe with my family I’d always end up going to vintage markets and trying to get my hands on rare pieces, I had a huge jewelry box filled with pearl clip-ons and studs, all the glamour you can think of! Then I got the idea of turning it all to business. It was something I’m very passionate about; I really wanted to change what “vintage “was in people's minds and fortunately I succeeded.

FFF: Where and How to you source these gorgeous pieces?

Dana: Being in this business for 7 years already, and traveling to several places, I managed to gather a few hundred suppliers from various parts of the world such as Europe and the U.S. I also get an email every time a big estate sale is taking place. Meaning, there's a death in someone's family, and the family is selling the deceased's jewelry, clothing and other rare items. I get to bid on those items, which makes my job so interesting!

FFF: Where do you see Wayed Vintage in 5 years?

Dana: Going Global!

FFF: If you get to choose an era to live at which one it will be?

Dana: Definitely the 50's, just to be spending time with the likes of Elizabeth Taylor.