April 03, 2013

HOUMOU to launch new online fashion store


New online menswear store www.houmou.com is set to take the region’s fashion scene by storm with the announcement of the brand launch and live fashion gallery at one of Dubai’s coolest hotspots - Movida nightclub, Radisson Royal Hotel, Sheikh Zayed Road, Dubai on the 4th April, 2013 from 11pm.
Everyone’s welcome to attend this ground-breaking evening which is anticipated to be an explosive beginning for the new brand.

    HOUMOU is the perfect marriage of gritty street culture and the art of bespoke tailoring, inspired by London’s top hipster town, Shoreditch and the world-renowned tailoring district, Savile Row. This fusion of soul and style is an integral part of the brand’s DNA which promises to deliver an eclectic mix of cool casuals and smart evening wear.

Commenting on his brand, the designer says the collection was built around “the fashion-savvy man who is looking for basic essentials, with a unique edge. HOUMOU will be moderately-priced, without compromising on style or quality.”

“At HOUMOU, we understand what men want and I’m excited to be bringing something new to the fashion scene in Dubai. And with the work hard, play hard work ethic here, convenient shopping can’t be overlooked –and that’s exactly what we will deliver with the online wardrobe. ”