he Middle
East largest retail store Splash is seat to launch its own denim
collection, Splash DNM.
The
foundation of the new entry is based on denim and its offering of a broad
bandwidth of styles, fits, colours and designs. Providing denim for everybody
and being an independent denim category.
The trend
setting denim collection features an extensive line-up of fits and styles and
is available at three price points’ basic, mid-price and high fashion. Focusing
on the 5F’s, the DNA of Splash
DNM is fabric, fashion, fit, feel and finish.
High on
quality and inner finish, the collection showcases the season’s key denim
trends. Raw and Rinse which has the feel of a Worker’s denim is a big trend and
so are Coated denims in the trendiest finish while Vintage wash denims in black
and extreme blue remain strong.
Super
Stretch Fabrics in ladies denim are the flavor of the season while men wear
light weight and soft denim fabrics which are perfect for the summer. To
complete the entire denim feel, the category also features a fresh colour
palette of yellow, blue, green and red colour denims.
Splash DNM will also
feature a concept line of Heat Sensitive Denims that change color when
subjected to body heat. A very special product, Splash DNM will be the
first to introduce this in the market. The brand has also incorporated a lot of
add-ons in terms of belts, chains and suspenders.
MOOD "Ladies Denim (Dhs150) |