April 08, 2012

‘Get Dirty’ with Splash DNM


T
he Middle East largest retail store Splash is seat to launch its own denim collection, Splash DNM.

The foundation of the new entry is based on denim and its offering of a broad bandwidth of styles, fits, colours and designs. Providing denim for everybody and being an independent denim category.

The trend setting denim collection features an extensive line-up of fits and styles and is available at three price points’ basic, mid-price and high fashion. Focusing on the 5F’s, the DNA of Splash DNM is fabric, fashion, fit, feel and finish.
High on quality and inner finish, the collection showcases the season’s key denim trends. Raw and Rinse which has the feel of a Worker’s denim is a big trend and so are Coated denims in the trendiest finish while Vintage wash denims in black and extreme blue remain strong.
MEN's Denim (Dhs160)

Super Stretch Fabrics in ladies denim are the flavor of the season while men wear light weight and soft denim fabrics which are perfect for the summer. To complete the entire denim feel, the category also features a fresh colour palette of yellow, blue, green and red colour denims.

Splash DNM will also feature a concept line of Heat Sensitive Denims that change color when subjected to body heat. A very special product, Splash DNM will be the first to introduce this in the market. The brand has also incorporated a lot of add-ons in terms of belts, chains and suspenders.

MOOD "Ladies Denim (Dhs150)
So, visit your nearest Splash store and explore the ready to wear Splash DNM collection that is priced between AED 45 to AED 160. I’m personally can’t wait to get me hand on couple of them!! See you at the tills 



Photobucket