December 09, 2011

Jimmy Choo | ICONS Collection Preview


he ICONS Collection reinterprets the classic archival originals into modern day collectors’ items. The Feather shoe from Sex in the City has been reconceived as a platform sandal in violet suede with hand appliedpeacock-blue feathers studded with crystals. The original Murial sandal that featured a gold embellished flower has been reimagined in zebra-print pony and topped with a flouncy red-silk corsage flower. And Fleur, the classic pointy-toe stiletto, has been re-executed in metallic fuchsia leather with laser-cut detailing. Each shoe from the ICONS collection will be packaged in a special commemorative box that will include a card explaining the heritage of the item. Ten percent of the net sales of ICONS shoes will be donated to the Jimmy Choo Foundation.  

The Jimmy Choo Foundation will be a non-profit charitable trust that empowers women and others by helping them to lead healthier and safer lives. The Jimmy Choo Foundation will be established following the ideals of its chairperson, Tamara Mellon OBE.

 “As a mother and an entrepreneur, I feel keenly the need to provide women the opportunity to develop the confidence and optimism to dream and achieve. I feel extremely lucky to have been born into a world where I had access to good healthcare, and was free from the threat of persecution. I want to help women to feel safe and healthy, so they can feel strong and confident.” Tamara Mellon OBE .