July 28, 2011

David Beckham Team's up with H&M


E
nglish footballer David Beckham and H&M teams up to launch a bodywear collection (undershirts and underwear). It’s the second collaboration for the Swedish chain this year (Versace for H&M check it here), but this is the first non-fashion designer celebrity partnership in addition this is the first long
 term collaboration.

Beckham managed the design of the collection and production himself , the collection is just for men (sorry ladies) and will be distributed around 1800 stores worldwide right before valentine’s Day next year.

   The only question in our mind is if the player will model the campaign himself? Guess we have to wait to find out the answer!!