May 22, 2011

Justin Bieber | To lunch "someday" Fragrance !!

ttention “JB” fans. Mr. Love and pop sensation  Justin Bieber to lunch his first fragrance “someday”, yes you heard me right. The fragrance created by Honorine Blanc of Firmenich and the new scent is billed as a fruity gourmand formula. The perfume is dedicated to all JB fans and will be available in the US this June.

Justin shared with WWD the following about his planned fragrance launch:

“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” he said.

Not only this, the perfume profits will be helping some of the star favorite charities including Make-a-Wish foundation and Pencils of promise.

“Not only am I able to create a fragrance for all my fans,” Bieber continued, “but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.” 

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