May 30, 2011

The Fashion Network Shoots The Region’s Most Exciting Designers


T
he Fashion Network’s latest project features three of the region’s most exciting designers.

The Established - ‘BOW’ by Amanda Gedeon: A true mix of style for the trendy and confident woman.

The Upcoming - Dima Ayad’: Who knows how to work metallics with drapery for women of all sizes.

One to Watch - A mystery designer: New to the region, this talented designer will blow you away with her simple yet chic and feminine designs.

The concept of each shoot was carefully set up to reflect the designers’ philosophy and character.

This project is the pre-launch of The Fashion Network’s website, launching in September, as well as an introduction to their invite-only membership which will offer designers everything from production to distribution.

The photo shoot was sponsored by Light House Studio and shot by Sherif Mokbel of Mokbelography. check behind the scene photos below.







A competition with each designer will run exclusively on SavoirFlair.com from the 2nd to the 6th of June and will involve contestants answering one question about each:

The Established: Describe BOW in three words.
The Upcoming: What inspires Dima Ayad?
One to Watch: What is the name of the brand?

Contestants can find tips on answering the questions while watching the behind the scenes video, also exclusively on SavoirFlair.com from the 2nd of June. The designers will be giving away a special piece from their latest collection and styling the lucky winners on the 7th of June at an invite-only event at Bambah Boutique.


Photos courtesy of THE FASHION NETWORK.